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Healthy Neighborhood Stores Effort Launches in North Fair Oaks

Good morning –

I want to share with you a really groundbreaking effort, by a group of organizations working under the umbrella of Redwood City 2020 – it’s called the Redwood City/North Fair Oaks Drug and Alcohol Abuse Prevention Partnership.

This is a group of 11 organizations representing schools, service providers, and local government agencies, working together through youth-adult partnerships to promote health and healthy messages, and to reduce the social, emotional and physical consequences of alcohol and other drug (AOD) abuse.

One of the group’s strategies is to work in partnership with local merchants to help them reduce underage access to alcohol and provide more healthy nutrition options in their stores. This approach is called a Healthy Corner Store “makeover”.  The Youth Leadership Institute, a member of the Prevention Partnership, is taking the lead on Healthy Corner Store makeovers.

At this event taking place this Friday at 11 am, three store makeovers will be highlighted, and the Healthy Neighborhood Stores Network program will be officially launched. Please read below for details




CONTACT: Katrina Socco Senior Director of San Mateo County Programs (650) 308-8252 (cell)<>


WHAT: Youth advocates from the Youth Leadership Institute (YLI) will hold an event to unveil their most recent store makeover and publicly launch the Healthy Neighborhood Stores Network, a youth-led collaborative effort between local merchants and multiple agencies. Youth advocates will release data findings from surveys that demonstrate community members in the low-income neighborhood of North Fair Oaks want more fresh produce available in their local corner stores.

Youth will be joined by store owners, elected officials, and health experts taking a united stand to support the goals of the Healthy Neighborhood Stores Network. Youth will lead a walking tour through the neighborhood to meet the owners of 3 corner stores and highlight the changes made in each store makeover.

WHEN: Friday, July 20, 2012, 11:00am-1:00pm

WHERE: Michoacan Produce Market, 3380 Middlefield Road, Redwood City (North Fair Oaks), CA 94025 (unincorporated neighborhood between Redwood City and Menlo Park)

WHO: Confirmed Speakers include:

Carole Groom, Supervisor, San Mateo County Board of Supervisors Luis Ortiz, Youth Advocate, Youth Leadership Institute Katrina Socco, Senior Director of San Mateo County Programs, Youth Leadership Institute Ruben Robles, Owner of Michoacan Produce Market Stephan Wahl, Community Health and Benefit Manager, Kaiser Permanente Patricia Brown, Executive Director of Redwood City 2020 ST Mayer, Director of San Mateo County Health Policy & Planning Department

Additional Information: There will be opportunities to photograph & interview bilingual youth leaders (Spanish/English), merchants (Spanish/English via translation), elected officials, and health experts. Other photo opportunities include physical changes made to stores, ribbon-cutting ceremony, large campaign posters and banners.

Redwood City 2020 is a youth-oriented collaborative including Redwood City, and it sponsors the Alcohol and Drug Prevention Partnership in Redwood City and North Fair Oaks. The Partnership is aimed at addressing environmental factors that contribute to or encourage use of alcohol and other drugs.  With a grant from Kaiser Permanente, the Alcohol and Drug Prevention Partnership is in the midst of a two-year process, partnering with Youth Leadership Institute (YLI), to “make over” several corner stores so they lessen access to alcohol, while increasing options for healthy, nutritious choices.  The Redwood City Police Department is an active partner in the Alcohol and Drug Prevention Partnership.



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